Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
By Cristina Merrill
NEW YORK–Gillette is considering moving Duracell’s estimated $60 million media buying account to BBDO here in time for the upfront TV selling season, sources said.
Ogilvy & Mather Advertising, New York, is the incumbent. BBDO is the lead agency for Gillette, the shaving and grooming products company that acquired Duracell last fall.
The media move would represent a desire on the part of Gillette to consolidate buying at a single shop, according to sources.
Duracell representative Jill Fallon denied the move last week.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in