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TV, Radio Spots From Hill, Holliday Show Patrons’ Love For Products
BOSTON–Dunkin’ Donuts plans to own morning drive time this fall.
More than two dozen television and radio ads created by Boston-based Hill, Holliday, Connors, Cosmopulos promoting the Dunkin’ Donuts brand and its products will begin rolling out this week.
The Randolph, Mass.-based coffee and baked goods chain, anticipating increased pressure from McDonald’s and Burger King, plans to saturate the television and radio airwaves from 6-10 a.m. in 128 spot markets around the country.
“Sixty percent of our business occurs between 6 and 10 a.m.
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