Duck Head Apparel Narrows Agency Field

ATLANTA Four Southeast agencies have advanced in the review for the creative strategy and media planning account of Duck Head Apparel, the client confirmed.

The contenders are independents The Buntin Group in Nashville, Tenn., Lawler Ballard Van Durand in Birmingham, Ala., and One Source and Omnicom’s BBDO, both in Atlanta.

Billings are undetermined. According to John Wise, client senior vice president of marketing, store planning and visual, contending agencies will be asked to recommend a media plan as well as a creative strategy. Media buying and creative execution will remain in-house, Wise said.

Duck Head had no advertising expenditures in 2002 or 2003. Goody’s Family Clothing in Knoxville, Tenn., purchased the struggling brand in August.

Wise said he is looking for creative and branding ideas that would restore the century-old brand. Goody’s has committed to a $40-60 million rollout of new products in 2004 that will introduce children’s, girls’ and women’s plus sizes.

A final agency decision is expected in late September.