dry competition

Would a small slice of roast pork fermenting in vodka for a week contribute to a quality martini? That’s one of the questions Robinson & Maites, a Chicago agency whose specialties include alcoholic beverage marketing, has asked its clients and others visiting its Web site as part of “The Great Martini Shakeout” sweepstakes, a holiday event created by agency president Alan Maites.

“I was frustrated with how many bars were marketing some mixes as true martini’s,” he said.

Participants cast their vote on eight recipes at www.robinson maites.com. Some of the concoctions include chocolate, Cajun and cosmopolitan martinis. Deadline for registering and voting is Jan. 2. The winning names will be drawn on Jan. 10.

Voters also can submit their own martini formula to be judged by a panel of Chicago bartenders. The winning recipe will be marketed on the agency’s Web site.

Winners will receive an antique cocktail shaker from Maites’ 58- piece collection. One of the prizes is valued at $200 and resembles a fire extinguisher. Maites said he is still deciding on a second shaker to contribute.