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Would a small slice of roast pork fermenting in vodka for a week contribute to a quality martini? That’s one of the questions Robinson & Maites, a Chicago agency whose specialties include alcoholic beverage marketing, has asked its clients and others visiting its Web site as part of “The Great Martini Shakeout” sweepstakes, a holiday event created by agency president Alan Maites.
“I was frustrated with how many bars were marketing some mixes as true martini’s,” he said.
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