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The American Dairy Association and the National Dairy Board join forces for the first time to launch a new campaign today that delivers a message that goes beyond health benefits.
‘This advertising captures the joy of being alive, the good feelings that come from knowing you’re doing something good for yourself,’ said Bill Paul, group creative director at agency DMB&B/Chicago.
The ads proclaim, ‘When you drink milk, it shows,’ and continues to carry the tag ‘Milk. It Does a Body Good.’
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