Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES — The film studio DreamWorks SKG is contacting media agencies about a spot broadcast buying project, sources said.
One source, describing the conversations as “not formal and in the very early days,” said it appears most of DreamWorks? $150 million media business, handled by GSD&M, Austin, Texas, was not threatened.
Amy Gruberg, DreamWorks’ media chief, wants to learn whether the studio can make its local broadcast spending — estimated at $30-40 million last year — more efficient.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in