Draftfcb Picks Mark Pacchini for APAC Lead

Interpublic Group’s Draftfcb has named Chicago-based Mark Pacchini president of its Asian operations, replacing Anil Kapoor who moves across to its India business.

Pacchini (pictured), who will oversee markets including Australia, China, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Thailand and Vietnam, will retain his role as executive overseer of Draftfcb’s largest global account, SC Johnson.

He will remain based in Chicago but make frequent trips to the region.

Kapoor will assume the title of chairman emeritus at Draftfcb Ulka and will jointly manage the agency’s India operation reporting directly to Laurence Boschetto, global CEO and president of Draftfcb.

“Mark has extensive knowledge of the APAC region, having traveled there frequently over the last 17 years,” Boschetto said. “While helping to fortify our operations there, his primary focus will remain on SCJ, which has aggressive plans for APAC.”

Pacchini said he sees the various geographic clusters in APAC operating more cohesively.

“[The] focus is on sharing talent and resources, enhancing our creative product, developing a joint new business program and driving our new ‘6.5 Seconds That Matter’ operating system across the region,” he said.

Marketing Magazine Asia