DraftFCB Elevates Creative Duo

NEW YORK DraftFCB said it has promoted Sandy Greenberg and Terri Meyer to executive vice presidents, executive creative directors. They had been evps, gcds.

The pair work on accounts such as Kraft, Gerber, Trane and American Standard. They report to Chris Becker, chairman and CCO of DraftFCB in New York.

In addition to continuing to oversee Kraft brands such as Oreo, Chips Ahoy, Fig Newtons and 100 Calorie Packs, Greenberg and Meyer have been appointed to the agency’s newly formed Worldwide Creative Council on the Kraft business. Jonathan Harries, DraftFCB’s worldwide chief creative officer, leads the council.

“Terri and Sandy’s passion and dedication have brought a new level of creativity to the agency. At the same time, they have led a team of our best people to do their best work,” said Harries.

Greenberg and Meyer have created campaigns for Kodak, Anheuser-Busch, Nabisco, Dow Corning, Campbell’s, Vlasic, Clairol, Southwestern Bell Telephone, Sunbeam and the Department of Justice.

For Kraft, Greenberg and Meyer have created some of the brand’s well-received campaigns, including Oreo’s “Milk’s favorite cookie” effort. That series debuted in 2004.