Draft + FCB: IPG Tries To Avoid Past Mistakes

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To Interpublic Group observers, last week’s revelation of a possible combination between Draft and Foote Cone & Belding Worldwide had a familiar arithmetic to it: The rationale behind such a move would bolster two of IPG’s key players, a strength-in-numbers, 1+1=3 move.

Presumably, the addition this time could succeed, where in the past such merger equations have not only reduced the stature of IPG networks like Lowe, but also contributed to the diminished state of the holding company itself.

Leaks about that possible association—some say merger—of Draft and FCB last week caught IPG unprepared to announce details of how...

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