Draft FCB Hires DeNunzio

NEW YORK Peter DeNunzio, general manager of global clients at WPP Group’s OgilvyOne, has been named president of Draft FCB Group’s New York office. DeNunzio will succeed Steve Centrillo, who had been CEO of FCB’s operations here for about a year.

Draft FCB today confirmed both DeNunzio’s impending arrival (set for Sept. 11) and Centrillo’s immediate exit.

“To attract someone with Peter’s impressive credentials speaks to the power of the new media-neutral model we’re creating, which is built around a single P&L,” said Howard Draft, chairman and CEO of Draft FCB, in a statement.

Added DeNunzio, “Draft’s long history in behavior-based marketing programs, together with FCB’s global presence and branding credentials, make this a real chance to build an agency around a new way of thinking about our clients’ businesses and a new way of working together.”

As for Centrillo, his departure “comes down to a difference in philosophy and perspective on the direction of the New York office and agency operations,” the shop said in a statement. “Steve’s many contributions to FCB are greatly appreciated, and we thank him for everything he has done for FCB since joining the agency last year.”

Centrillo, 48, was named CEO of FCB’s New York office last September, three months after joining the agency’s parent company as chief growth officer [Adweek Online, Sept. 8].

Prior to joining IPG, he was executive vice president and managing partner of Grey’s darkGrey unit. (He also served as COO of WPP-owned Grey’s Atlanta office, though he was based in New York.)

At FCB, Centrillo reported to worldwide CEO Steve Blamer, with whom he had worked at Grey. When the Draft FCB merger was disclosed in May, Blamer said he would leave the agency.

This story updates an item posted earlier today with confirmation from Draft FCB and other details.