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A new TV spot for Clairol Herbal Essences shampoos contains the same sensuous sighs and rapturous exclamations that have characterized the long-running campaign by The Kaplan Thaler Group. But the shop has added an original song, three hunky men and has brought back Dr. Ruth Westheimer to plug Clairol’s body wash.
“Dr. Ruth told us [the creative team] we’d all have great sex because we decided to use her for the campaign,” said Linda Kaplan Thaler, president and CEO of the New York shop, a division of B Com3.
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