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Knape here is preparing a mid-June launch of the first Dallas Area Rapid Transit (DART) advertising campaign that will concentrate solely on increasing ridership on the mass transit system.
“The last five years, they’ve been so busy introducing new products that it has taken all the time and the budget” in marketing efforts, said agency president Susan Knape.
Knape said new print, outdoor, transit and radio ads for the $1.5-2 million account foster a more personable approach to the client, focusing on the stress-reducing benefits of DART commuting or carpooling in high-occupancy vehicle lanes.
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