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“Tastes less like cardboard.”
“Looks more like dog food.”
“Cardboard!”
“Dog food!”
“Hey, you’re both right!”
That’s not exactly the way Domino’s new 60-second spot, “Anthem: Oh Yes We Did,” goes, but it could be. At bottom, there’s a weird, earnest honesty — almost to the point of self-parody — to the whole coming-clean-about-how-much-our-food-stinks proposition that is the premise of this spot. You have to give the pizza maker, and its agency, Crispin Porter + Bogusky, credit for taking such a risk.
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