Down And Dirty

As the winner of last year’s Beldings sweepstakes, TBWA/Chiat/Day earned the honor of preparing the call for entries materials for this year’s Ad Club of Los Angeles awards show.
Art director Margaret Midgett and copywriter Chris Lisick from the agency’s Playa del Rey, Calif., office took the lead, coming up with the theme, “They can never take it away.”
“The message here is that there are a lot of awards shows, but the Belding bowl is forever,” said Lisick. “The memory of the win will sustain you in the worst of times.”
Trade ads, posters, postcards and other materials feature images of notable past Belding winners, including the agency’s own Lee Clow (shown here). The venerable chief creative officer worldwide appears as a homeless man on a park bench, his Belding bowl a holder for spare change.
Other creatives pictured in equally bizarre scenarios include Ground Zero’s Court Crandall and Kirk Souder, freelance copywriter Mark Fenske and Kowloon Wholesale Seafood Co.’s Dick Sittig. –Angela Dawson