Sports Illustrated has become Sports ReIllustrated ahead of the Super Bowl, in partnership with Dove as part of its ongoing “Body Confident Sport” program.
Honor Dayagaö’ Smoke, a 10-year-old wrestler from the Tonawanda Reservation, is the cover star of the historic promo issue of the magazine, which will be available to subscribers as part of the March issue from February 13.
The collaboration comes ahead Super Bowl 59, where Dove will air a 30-second spot from Ogilvy during the game’s fourth quarter. The commercial will address that nearly half of girls drop out of sports by age 14 due to low body confidence.
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