DOUBLE THE FUN

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Do two versions of Derek Jeter increase the chances of creating a double play? Well, in a new TV spot for Skippy Doubly Delicious peanut butter, the New York Yankees’ star shortstop–and his “twin”– create some very impressive chemistry.
The 30-second spot by BBDO New York for the new Bestfoods product (a mixture of Skippy peanut butter with Nestlƒ chocolate) features a suited-up Jeter arguing playfully with his
pinstriped double on the product’s mixture.
The ad broke last week for the Englewood Cliffs, N.J.,


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in