Double Duty for Connelly Partners

BOSTON Connelly Partners is breaking its first significant work for two recently added clients: Shaw’s Supermarkets and Fallon Community Health Plan.

For West Bridgewater, Mass.-based Shaw’s, Connelly is introducing the theme “A little help along the way” in an effort to communicate with Shaw’s target audience, mothers with school-age children. Four 30-second TV spots depict everyday situations moms face, showing how Shaw’s (and its sister chain Star Market) can help.

For Fallon Community Health, the agency has replaced the previous positioning, “Where you belong,” with “Life’s always changing.