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6 Web-Related Accounts Land at Agencies Last Week
NEW YORK–At least six advertising accounts for dot-com companies have been awarded in the past week with a combined total of approximately $80 million in billings. Such weekly avalanches of activity among Web companies are fast becoming the norm [see feature, page 18].
Two accounts are for fragrance and cosmetics retailers.
DiNoto Lee here landed perfume Web site Ionbeauty.com, which will launch in November. Billings are estimated at $15-20 million.
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