Dossier D.C.: Drug Bust

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.




It’s that time of year again: the season of excess, soul-searching and new beginnings. What better time for the government to launch a grandiose media campaign to keep today’s kids away from the demon of drug addiction.
Indeed, as 1998 dawns, the federal government will begin spending nearly $1 billion over the next five years on a social-marketing ad campaign.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in