'Don't Mess With Texas' Targets Younger Offenders

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A sweeping, panoramic view of a Texas prairie expands to include an attractive young lady … whose boyfriend empties an ashtray on her head.

“If your girlfriend were Texas, would you still litter?” asks the tagline.

The television spot is one of four new ads in the Texas Departmentof Transportation’s long-running “Don’t mess with Texas” campaign.

Tuerff-Davis EnviroMedia has revamped the well-known series, which for 15 years has relied on celebrities to deliver the “Don’t mess with Texas” message.

“New research revealed that today’s litterer is no longer ‘Bubba,’ a truck-driving, 18- to 34-year-old male.

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