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BOSTON IdeaCast, a Chicago-based company that distributes cable programming to health clubs and retail outlets, has selected independent Doner in Southfield, Mich., for creative and media duties on its estimated $10 million ad account following a review.
“We look forward to Doner introducing the IdeaCast brand to the masses during this period of rapid growth for the digital out-of-home marketplace,” said Fred Smith, client CEO.
The other shops in the hunt were: Interpublic Group’s Mullen in Wenham, Mass.,
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