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Independent Doner has won the broadcast-creative portion of Circuit City’s estimated $150 million ad account, said Hasan Ramusevic, president of consultancy Hasan + Co., which handled the search. Southfield, Mich.-based Doner beat two other finalists, IPG’s McCann Erickson in New York and independent The Richards Group in Dallas. The client split with the three-year incumbent, IPG’s Foote Cone & Belding in Chicago, in early May.
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