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CHICAGO The Food Network has tapped independent Doner as lead advertising agency on its $5-10 million account after a review, according to the shop.
The assignment includes developing brand strategies and creative for an integrated campaign expected to launch this summer. The shop will handle the account at its Southfield, Mich., headquarters.
“We are extremely excited to be working with one of the fastest-growing networks in the world, whose programming and celebrity chefs have become a part of the popular culture in America,” said Doner chairman and chief executive officer Alan Kalter in a statement.
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