Doner Stages Local Zoo Coup

In a counter coup over its crosstown competitor, W.B. Doner of Baltimore was awarded the Baltimore Zoo advertising business after losing the prestigious pro bono account to Eisner & Associates in 1993.
“We were interested in rekindling a previous relationship we had with Doner based on their great creative work,” said Maureen O’Brien, marketing director for the Baltimore Zoo.
“We have a lot of good pieces out there,” she continued, “but there’s no real continuity.” Since she was recently brought on board to head marketing, O’Brien told Adweek, “It was a good time to make a change strategically.”
The zoo, one of the oldest in the nation, experiences intense competition in Baltimore with the presence of the National Aquarium, the new Port Discovery and other public attractions in and around the city’s Inner Harbor complex.