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NEW YORK Independent Doner has won the broadcast creative portion of the estimated $150 million Circuit City ad account after a review, said Hasan Ramusevic, the consultant handling the search.
The client heard pitches last week from Southfield, Mich.-based Doner and the two other finalists, Interpublic Group’s McCann Erickson in New York and independent The Richards Group in Dallas.
Final presentations took place on June 2-3.
The Richmond, Va.-based client and three-year incumbent Foote Cone & Belding in Chicago, an IPG shop, split in early May.
Ramusevic,
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