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NEW YORK Since Spanish speakers eat as much pizza as anyone else, you might think that most delivery companies are able to field calls in that language. But, you’d be wrong.
This month, Domino’s Pizza is becoming one of the first companies to serve up an automated language ordering system catering to Spanish-dominant Hispanics. The move is part of a push to target the fast-growing U.S. Latino population.
The ordering service provides Spanish-speaking customers nationwide a toll-free number, 1-888-Dominos, to place orders via a system that boasts a personable, digital Latina voice free of regional accents, phrases and, with apologies to the theater industry, sounds reminiscent of the Moviefone guy.
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