Doe-Anderson Gains Lexmark

ATLANTA-Two months after losing R.J. Reynolds’ $37 million Winston creative account, Doe-Anderson has won Lexmark International’s U.S. consumer printer business.

The Louisville, Ky., shop bested incumbent Ott Communications and Creative Alliance, both of Louisville, and Keller Crescent in Evansville, Ind., in a review.

Doe-Anderson’s ex-perience in promoting Valvoline, the Kentucky Lottery and Winston contributed to the win, according to agency president and chief executive officer Dave Wilkins.

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