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In the fall of 1982, Kenneth Cole wanted to sell his first line of shoes in style: out of a trailer truck on 56th Street and Sixth Avenue in New York. Only utilities and film production companies can get a permit for that, he was told. So he changed his company name from Kenneth Cole Inc. to Kenneth Cole Productions Inc., got the permit (to film, he said, a movie called Birth of a Shoe Company) and sold 40,000 pairs of shoes in three and a half days.
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