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Noted critic of marketing Jonathan Salem Baskin will talk about how advertising is losing its credibility to anyone who will listen to him, he says, including a room full of marketing and advertising attorneys.
While that might seem like a disconnect, Baskin and the advertising lawyers he addressed Tuesday at the Advertising Self-Regulatory Council’s conference in New York share a similar mission: to bring truth and accuracy in advertising.
“It’s not just a compliance issue,” says Baskin, an author of six books, including Branding Only Works on Cattle and Tell the Truth: Honesty is Your Most Powerful Marketing Tool.