Do Ad Messages Have a Credibility Problem?

'Advertising today is a truth-free zone,' Baskin tells ASRC

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Noted critic of marketing Jonathan Salem Baskin will talk about how advertising is losing its credibility to anyone who will listen to him, he says, including a room full of marketing and advertising attorneys.

While that might seem like a disconnect, Baskin and the advertising lawyers he addressed Tuesday at the Advertising Self-Regulatory Council’s conference in New York share a similar mission: to bring truth and accuracy in advertising.

“It’s not just a compliance issue,” says Baskin, an author of six books, including Branding Only Works on Cattle and Tell the Truth: Honesty is Your Most Powerful Marketing Tool.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in