DMB&B Takes Southwestern Bell Spot to Movie Theater Screens

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.



By Trevor Jensen





CHICAGO–Southwestern Bell will makes its movie theater debut with an extended version of a spot for a wake-up call service created by D’Arcy Masius Benton & Bowles in St. Louis.





The spot, ‘Rip Van Winkle,’ has been running in a 60-second format in the telecommunications company’s regional markets.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in