Divided We Brand: The U.S.' GMC/Scion Schism

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Every election brings a new set of key voters, like “Nascar dads” or “soccer moms.” But while the cable news crowd chatters about “arugula-eating leftists” and “red-meat Republicans,” the actual data show less obvious correlations between consumer behavior and voting intent.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in