The Dirty Secret of Laundry Detergent Pods

New study finds increased risk of accidental poisoning in kids

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Laundry detergent pods are facing renewed scrutiny after the medical journal Pediatrics released a new study on them today. It found that between 2012 and 2013, more than 17,000 children were exposed to laundry-pod chemicals, usually after eating the colorfully packaged products. 

The study reviewed information from the National Poison Data System, focusing on incidents in which children under age 6 ingested the chemicals and needed immediate care.

Tide first made the convenient pods popular in February 2012, with competitors soon following suit.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in