DirecTV Feeling More Competitive

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Heading into its fourth-quarter push this week, Direc TV is firing salvos aimed at bringing cable customers into the satellite fold.

“We consider cable to be our true competition, and [we] are becoming more competitive,” said svp of marketing Susan Collins, who noted that the new ads are also “friendly in tone.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in