DiMassimo on a Dot-Com Roll

Creative boutique DiMassimo Brand Advertising has been gobbling up dot-com clients like cocktail nuts, adding three accounts which total $35-45 million in billings.
New assignments include Edu.com, a site that hawks books, Dell Computers, Citibank cards and other necessities for college students. It chose DiMassimo after a review of undisclosed agencies, said Michael Kanner, president of the client. Billings for the creative and media business are $10 million. A print campaign will roll out in September. The site is backed by venture capitalists in Boston, including Michael Bronner of direct specialist Bronnercom, which is not involved in the campaign.
The agency also picked up creative duties for Kozmo.com, a site that promises to deliver videos, DVDs, snacks and Ben & Jerry’s ice cream “from the Internet to your door in an hour.” Billings are $15-20 million; media is handled in-house. A national launch began last week with TV, print and outdoor ads that suggest Kozmo’s deliveries are performed by human cannonballs, “rocket rollerskaters” and “turbo go-carts.” There was no review.
Lastly, DiMassimo has won creative duties for Smartmoney.com, a Web version of the financial magazine, without a review. Billings are $10-15 million. None of the three clients had a previous agency.
In another development, DiMassimo named Jonathan Lee vice president, director of brand planning. Lee comes from Ingalls in Boston, where he was director of brand planning on Radisson Hotels, John Hancock Mutual Funds and T.J. Maxx accounts. Before Ingalls, Lee was a planner at Mullen, where he worked on Nextel and Fruit of the Loom.