DiLorenzo Joins Olson

Olson + Co. in Minneapolis has hired Kevin DiLorenzo as managing director. He will be in charge of the agency’s account management, planning, public relations and media departments. DiLorenzo comes to the shop from public relations company Carmichael Lynch Spong, where he oversaw business development and accounts ranging from Buell Motorcycles to Rapala and Amana. Prior to that, he helped develop the integrated marketing practice at Fallon, working on brands such as United Airlines, Ameritech, BMW and Lee Jeans.