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Who says old dot-com relationships don’t pay dividends?
Digo’s 1999 launch work for Kozmo.com made a strong impression on CEO Joseph Park, who now, 12 years later, is COO of online fashion retailer Bluefly.
Park invited the New York agency to pitch Bluefly’s creative and media account. Digo (and its media unit Proove) won the pitch against a handful of other unidentified shops, a Bluefly representative confirmed. The brand’s media spending is expected to rise to about $15 million next year.
In recent years, Bluefly’s creative and media business has been in-house.