Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Interactive buying service HookMedia last week continued its aggressive bid for expansion, naming Digitas senior vice president and media director Michael Comins to a management position at the startup.
In an unrelated move, Digitas hired Pinchas Ben-Or as senior vice president and managing director of measurement and analysis, a new post. He had been with Time Inc. in New York as executive director of marketing information. At Digitas, Ben-Or will oversee worldwide measurement, analysis, segmentation, targeting and related projects.
Comins, who starts with HookMedia in Boston on June 26, will serve as senior vice president and director of media services.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in