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BOSTON Publicis Groupe today continued its expansion in Asia and further bolstered its digital offering by acquiring CCG, one of China’s largest interactive agencies with 200 staffers and offices in Beijing, Hong Kong, Shanghai and Shenzhen.
Upon completion of the deal, CCG will be rebranded as Digitas Greater China, marking the first significant expansion of the Boston-based digital services brand into Asia. Digitas also has a presence in the U.K. and France.
Publicis CEO Maurice Lévy called the CCG buy “a decisive step” in the holding company’s push to leverage its digital assets and better compete in the fast-growing Asian marketplace.
David
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