Digitas Enlists Former Mullen Planner

BOSTON Digitas said it has enlisted Rachel Power as vice president and director of account planning on its AARP and Home Depot assignments.

She succeeds Nancy Snow-Villa at the independent marketing agency from Interpublic Group’s Mullen in Wenham, Mass., where she had worked on the XM Satellite Radio business. (XM’s creative assignment left Mullen this summer, though the shop retains media chores.)

“Rachel possesses a solid understanding of branding, and how to work with creative and account teams to bring consumer insights to life,” said Jeff Flemings, svp of account planning at Digitas. “She has a strong ability to find a brand’s story and communicate it to others.”

Prior to Mullen, Power was a consultant, working with Marketing Drive Worldwide, Boston, as a strategic planner and on projects for Procter & Gamble.

Power becomes the second senior planner to join Digitas in recent weeks, following the appointment of vp Chris England to oversee planning efforts on General Motors, one of the Boston-based agency’s flagship assignments.

Digitas has seen its share of comings and goings following losses of three major clients—Ameriprise, Best Buy and FedEx—this spring. At the time, Digitas CEO David Kenny vowed “to make sure every client is well staffed, regardless of their size.”

Digitas’ net income fell in the third quarter due to severance costs from cutting 50 employees [Adweek Online, Oct. 26].

The company reported net income of $6.2 million, or 7 cents per share, down from $8 million in the year-ago period. (Digitas took a onetime restructuring charge of $2.1 million from laying off 50 staffers from its agencies, which include Modem Media and MBC.)