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NEW YORK — Digital@jwt has launched the first significant online campaign for the U.S. Marine Corp. that aims to drive prospects to a redesigned Web site. The site, in turn, looks to increase face-to-face meetings between prospects and recruiters, said Kristin Wiggins, director of digital@jwt in Atlanta.
The first phase of the campaign, which primarily targets 16- to 24-year-olds, will run through Dec. 15 across AOL on its sports, electronic arts, gaming and other channels.
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