Digital PC Review Underway

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.





MAYNARD, MASS. – An agency review of the PC Business Group is only one of the marketing machinations underway at Digital Equipment Corp. DEC is emulating IBM’s restructuring by giving nine individual units increasing marketing autonomy. DEC confirmed that its Personal Computing Business Group is shopping for an agency.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in