Digital Cable Radio Looks For Shop

HATBORO, PA. – Digital Cable Radio, based here, is in the midst of a search for its first advertising agency of record with billings estimated at $2-3 million in the first year. Earlier this year, the music publishing divisions of Sony and Time Warner, as well as Time Warner Cable, invested a total of about $20 million in the company, which delivers radio service via local cable TV systems. ‘The service has been available for about two years,’ said one source. ‘But this will be the first big push and with the kind of investors Digital has, this thing is going to take off.’ Agencies pitching are undisclosed, however are said to be mid-sized, creative hot shops from around the country. A decision is expected mid-September.
Copyright Adweek L.P. (1993)