A Different Outlook for LifeCare

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The smiling doctors, the gleaming new laser equipment and the “We care” messages are nowhere in sight.

Instead, patients sneak out of the hospital, eat ice cream or ride roller coasters in a debut campaign for LifeCare Hospital.

Two television commercials break this week in New Orleans, where one of LifeCare’s eight hospitals is located.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in