Diet Pepsi Max: You Snooze, You Lose

NEW YORK If this new spot, introducing Diet Pepsi Max, were a James Bond movie, it would be called “License to Yawn.” I dare you to view it the whole way through and not join those on screen doing likewise. These are not polite little, cover-your-mouth affairs. These are huge, throw-your-mouth-open, horror-movie-style, spread-your-arms and simultaneously-do-the-Tarzan-yell yawns. Like a fairy tale, the spot starts with a man in an office cubicle, mid-afternoon, stretching, yawning, in need of a nap, as a great tiredness spreads throughout the land.