Dickies Installs Rangers Slugger In Latino Ad Lineup

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

In a new effort aimed at the national Hispanic market, Williamson-Dickie Manufacturing has inked Texas Rangers outfielder Juan Gonzalez to commercially endorse its Dickies workwear.
The two-time Most Valuable Player and native of Puerto Rico is seen as an ambassador to Dickies’ Spanish-speaking market–“one of the fastest-growing parts of our business,” said client marketing director Jon Ragsdale.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in