Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Diageo has expanded its relationship with Grey, awarding the shop its Tanqueray Ten brand, the agency confirmed.
According to an internal memo from Grey worldwide CEO Jim Heekin, the account acquisition came without a review, moving from Laird + Partners in New York.
Diageo spent less than $1 million advertising Tanqueray Ten in 2005, according to Nielsen Monitor-Plus. With the addition of that brand, the WPP Group shop now handles about $40 million in U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in