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DALLAS Pizza Hut will launch its Cheesy Bites Pizza with a Spanish-language television commercial created by Dieste Harmel & Partners, the client said.
The Omnicom Group shop’s Hispanic spot coincides with the launch of the mainstream campaign from BBDO.
The DHP ad will run on Spanish-language networks Univision, Telemundo and Galavision, the client said.
The Dallas agency’s spot shows a family becoming bored with a board game until the Cheesy Bites Pizza arrives, livening the evening. The family turns eating the pizza into a game as they pull and pop 28 cheese-filled bites that replace the traditional crust.
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