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NEW YORK–Deutsch has wrested a portion of the MCI WorldCom account from its longtime incumbent, Messner Vetere Berger McNamee Schmetterer/Euro RSCG, Deutsch confirmed. Donny Deutsch, CEO of the New York-based agency, said, “We’ve been awarded all MCI-branded work.”
The account, which involves all MCI branded products and services, is worth an estimated $100 million in billings, sources said.
MVBMS retains the WorldCom B2B account and all unbranded work, including 1800COLLECT, 10-10-220 and Collect en Espanol, according to MVBMS CEO Ron Berger.
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