Deutsch Takes $30 Mil. Starwood Duties

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NEW YORK–Deutsch has won the estimated $30 million account for Starwood Hotels & Resorts’ Sheraton and Westin brands, sources said. The New York shop beat out Saatchi & Saatchi and M & C Saatchi, sources said.

Deutsch will handle U.S. creative and media planning on the accounts, sources said.

Wieden + Kennedy and Young & Rubicam, both New York, had also been contenders but were cut in earlier rounds of the review, which began in October.

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