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NEW YORK Interpublic Group’s Deutsch will kick off its first major campaign for online job service Monster during the Super Bowl, the client said on Tuesday.
This will mark Monster’s sixth consecutive Super Bowl appearance.
During coverage of Super Bowl XXXVIII, to air Feb. 1 on CBS, the client plans to run three 30-second spots: one during the pre-game show and two in the game. Ads from Monster’s previous agency, Havas’ Arnold, were tagged “Never settle.”
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